Most keyword research ends with a list of terms sorted by search volume. Ours ends with a complete information architecture: every keyword in your universe mapped to a specific page, organised by topical cluster, with search intent identified and content recommendations for each URL.
We start by pulling your full current keyword footprint from Search Console, then expand it using research tools to identify gaps. We separate navigational, informational, commercial and transactional intent clearly, because each type requires different content and a different approach to optimise.
The output is a working spreadsheet you can hand directly to a writer or use to brief your content team. Every row includes target keyword, current URL mapping, recommended URL if mapping should change, content type, word count target and priority score.
What is included
Delivery
All deliverables are sent digitally. Timeline is confirmed at the initial brief.